TOLEDO OHIO (April 23 2007) – The ASA Late Model Series announced today an ambitious new motorsports alliance and partnership with High Groove Marketing.

High Groove Marketing, headquartered in West Bend Wisconsin, joins the series to immediately begin to manage and develop all aspects of affiliated marketing, promoting and sponsorships. “This is a huge step forward in the development of expanding our series” said ASA Late Model Series President Ron Varney. “High Groove Marketing is a top-notch team. They are just what our series needs to increase our visibility and provide racing fans with a first class product.”

High Groove Marketing Team
Larry Wills is the president of High Groove Marketing and the Owner/CEO of Quality Packaging Inc of Fondulac Wisconsin.
Sandy Varney, Ron’s wife will serve as the liaison and consultant to the group.
Dick Melius will serve in the capacity of the marketing team’s Director of Operations. Melius joins the group with a wealth of racing and motorsports experience. Dick has been a Competition Director, Team Manager and Motorsports Marketing Director for some of the most successful teams in ASA and ARCA during the past five years.